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the trusted link between distinctive fashion brands and visionary buyers


Sage Showroom






With a mission to empower emerging brands and nurture their growth, while simultaneously uniting buyers with a curated selection of reliable and uniquely creative brands, Sage Showroom needed a complete brand creation from name and logo to brand strategy and guidelines.

Sage Showroom is the vibrant new addition to Shanghai's fashion landscape, brought to life under the umbrella of BRDG Consulting. Founder Allison Ma came to Ace Studio with a clear vision, but lacking a name, so our journey began with in depth Brand Name Exploration, leading to the discovery of a moniker that encapsulates the essence of the venture. From there, meticulous Brand Strategy formulation ensued, informed by market insights and a deep understanding of the audience. This journey culminated in the creation of comprehensive Branding Guidelines, ensuring a cohesive visual and verbal identity across all touchpoints.